Judy Anne Santos Sierszuela is a commercial and transformation coach working for a multinational company. She is also the founder of several start-ups in the Philippines, including Hero App and Besty Besties, the local equivalent of Etsy. She was chosen as one of 100 Most Influential Filipina Women™ AWARDS in 2022 by the Foundation for Filipino Women's Network. She lives in Rotterdam with her husband and children.